Why Do We Need A Website? Here's Why;
Don't make the mistake of thinking that your business is too small or that your customers aren't tech-oriented. You'd be surprised. More and more business is taking place online these days. Having a website is no longer just recommended. It's essential.
Research shows that around 85% of customers look online when they're trying to find a local business. Just think about how you conduct your own research- if you're looking for a restaurant or hair salon, what's the first place you'll look? Google, of course.
And when potential customers become aware of your online presence, over 90% of them will check the reviews of your business.
Here are 6 reasons why your business needs a website before 2018 becomes a thing of the past.
People Can Find You
You'll pop up on search results. As a small business or sole trader, if you're going to compete with big companies and chain stores, you will need to have an online presence that shows up in customers' search results. Gone are the days when a small business could rely on word of mouth or adverts in the newspaper to bring in customers.
For instance, if you own a small salon and you don't have a website, you won't come up when an out-of-town visitor Googles "salons near me." All you need is a simple site that showcases your products and services such as haircuts, color and hair products. A few extra pages that tell the customer about you, how your business started, and what your vision is can also help to spark interest. Add some contact details, and you're done!
Here at SiteTide, we specialise in creating simple, impact-heavy websites for small businesses and start-ups that guarantees your business shows up when people perform local searches.
Improve Your Marketing ROI
Having a website provides the groundwork for your digital marketing strategy. It's a place where potential customers can find out more about your company. They'll also check out what you offer and read more about your products. Plus, your website provides a connection for a blogger to link to when they write about you.
Don't fall into the trap of thinking that a proper website can be replaced by a simple social media page, like Facebook or Instagram. While it's great to have a presence on social media, they're not enough. You should have a website that links back to your social media pages. Your site can have the social media icons that you link to so that visitors will know where to find you.
Sell More by Selling Online
Having a website means that customers can order your products directly online. More and more people are shopping this way. Consumers will find your products and services online and buy them straight away. Or if you have a brick and mortar business, they'll find you online and physically come into your store to buy what they have seen on your website.
Of course, selling products online involves dealing with packaging and shipping. But even if this is something you'd prefer not to get into, you should still promote your services and products online.
The figures speak for themselves. In 2016, just over half of all customers did their shopping online. That means almost 50% of consumers still went into a store to make a purchase.
Emphasise Your Business Reliability
Having a website reassures potential customers that your business is legitimate and credible. It provides an open window into your operation that shows the customers exactly how your service works. It tells them which products you provide, why those products are better, how you deliver and how much everything costs. The reviews page assures your future prospects that you offer a great service and that the other customers are happy with your products.
Gather Customer Information
Don't underestimate just how much information you can gather about your customers and potential customers from your website. You can track their preferences, and get their email addresses for future marketing. That means you can target them directly with your next promotional offers.
Obviously, you can't keep the business open the whole day, but you do want customers to be able to find you at all times, day and night. With a website, anyone browsing online at midnight will be able to read about your company, products, and services. And that means you could be making sales even while you're asleep.
Don't Delay, Get in Touch Today
It's not difficult to understate just how important it is for your small business to have a website.
SiteTide specialises in helping small businesses and sole traders with their online presence. We're experts in creating state-of-the-art websites at extremely affordable prices. Plus, as an added bonus, you can also benefit from the bundle hosting packages we offer.
Why wait until your competition expands their business online?
You can always choose to get in on the act ahead of others. And with SiteTide you have the right partner to help you set the ball rolling.
You can get in touch by contacting the presales department and we'll be in touch with you shortly about how we can help you stride forward.
Sunday, December 1, 2019